Apple is preparing to roll out a new are available in iMessage that will allow consumers to chat directly with firms through Apple’s messaging scaffold. The facet, announced Business Chat, was announced last year at Apple’s Worldwide Developer Conference, and will debut this spring with launch marriages including Discover, Hilton, Lowe’s and Wells Fargo.
The feature will allow consumers to talk to a business’s service rep in iMessage, make payments via Apple Pay, and planned appointments, depending on the business’s needs.
The move represents a major approach by Apple to change B2C communications, fees, and customer service to its own messaging scaffold, and away from tech fellowships that today dominate business messaging, like Facebook Messenger, Google, Twitter, and, as of this month, WhatsApp, which has just launched its own WhatsApp Business app.
While it may seem like an strange fit to chit-chat with customs in iMessage where people today keep up with sidekicks and family via personal gossips, it’s not incredible to be said that Apple is registering this space.