WhatsApp officially launches its app for businesses in select markets

WhatsApp today officially launched its new WhatsApp Business app in adopt marketplaces, including Indonesia, Italy, Mexico, the U.K. and the U.S ., ahead of its planned worldwide rollout. The add-on of business profiles and new messaging implements aimed at business customers is part of the company’s broader plan to generate revenue by accusing large firms for advanced tools to communicate with customers on the pulpit now used by over a million people worldwide.

The WhatsApp Business app is the initial enter spot in this market.

Aimed at smaller businesses, the free app- Android-only for now- facilitate corporations better connect with their customers and establish an official vicinity on WhatsApp’s service. Essentially, it’s the WhatsApp version of a Facebook Page.

The company had previously announced the app’s entrance, and inaugurated verifying business notes as part of its WhatsApp Business pilot program back in September 2017. Verified accounts were given a dark-green checkmark as a means of illustrating their authenticity.



With the brand-new WhatsApp Business app arriving today, small companies can set up their WhatsApp Business sketches by crowding out info like a business description, email, address and website.

WhatsApp says people will know when they’re talking about here a business because these reports will be listed as “Business Accounts.” Over time, some of these will become “Confirmed Accounts, ” after WhatsApp substantiates the accounting phone number it registered with matches the business phone number.

Once established on the WhatsApp network, businesses can then utilize a series of implements provided by the app, like smart messaging tools that offer similar technology as what you’d find today in Facebook Messenger.

For example, the app offers “quick replies” that afford tight their responses to customers’ frequently asked questions; “greeting messages” that inserts customers to the business; and “away messages, ” that tell customers know you’re busy.

Businesses will also be able to access messaging statistics, like number of themes predict, and they can send and receive meanings from the desktop via WhatsApp Web.

While enterprises will need to use this new app to communicate with clients, for the general WhatsApp user, there’s no change. They’ll be allowed to meaning customs but can control their experience by barrier quantities and industries, as well as report spam.

In addition, industries will only be able to contact people who stipulated their telephone number and agreed to receive words from the business, the company had previously said.

The Business app will later be joined by an enterprise mixture aimed at large organizations with a world client cornerstone- like airlines, e-commerce websites, and banks, WhatsApp had said last sink. It didn’t announce any report regarding this solution today, but in the past the company said it would accuse for these enterprise tools. Presumably, they’ll be built on top of the present WhatsApp Business core product.