Overview on BlackBerry
BlackBerry was once the go to device for corporates who wanted a secure phone. They started to fall behind when smartphones started rising. The company quickly fell behind. It was only in 2015 that they announced an Android smartphone. This was years after other competitors had made the move. Since then, it has partnered with various hardware manufacturers around the world to resuscitate the BlackBerry brand and reoriented its focus to providing BlackBerry software to Android users.
The former has been working out relatively well: it recently signed a 10-year brand licensing deal with Optiemus in India, which gives the Delhi-based telecommunications company the right to design, manufacture, and sell devices using the BlackBerry moniker. Not only that, it already has similar partnerships with BB Merah Putih for Indonesia and TCL (probably a better-known partnership) for the global market. The latter, on the other hand, has been limited to Google Play apps so far. This is about to change according to the latest report.
Called BlackBerry Secure, it will be based on Android. The Canadian company will make special security features. The company is right now discussing licensing agreements with various hardware manufacturers. Under the licensing deal, Android OEMs will be able to ship their devices with a modified version of Android. It will be packed with all the features that once made the company so appealing. This seems to be a good move by the company to revive its fortunes by doing what the company was famous for. Blackberry devices were widely used in the business sector during the height of their fame. It was because of the key emphasis on security and privacy.
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